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Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
12 years ago, the way people shop and buy is purely offline marketing, but now-a-days the reality is people spend more time in online which is as effective as it is used to be. Marketing has always been about connecting with your audience in the right place and at the right time. Today, It means that you need to meet them where they are spending time on internet.